How To Choose The Right Dealership

I have been in the auto industry for 2 years now, starting my career here.  I'm lucky enough to work with top talent and with people that are dedicated to breaking the traditional stereotypes of car dealers.  When people find out about what I do, the most prominent question lately has been: "How do I choose the right dealership?"

The average car-buyer in today's market will spend 19 hours researching the vehicles they have to choose from, the consumer guides, articles and features of each before narrowing their decision to 2-3 vehicles. Then, today's car-buyer will visit only 1-2 dealerships on average, compared to the 7-8 dealerships a car-buyer visited before and in the early days of the internet. Here is how to find the right dealership:

1) Look at their reputation. Online presence has never mattered as much as it does today. Look at dealer reviews on sites like Google, Yelp, DealerRater, Facebook and Cars.com... And don't just look at 2 or 3 reviews. Read the comments and more importantly, if the dealer has a solid reputation, look at the sales consultant mentioned in the most reviews. That's who you'll want to deal with. Look at my reviews under Schumacher Infiniti, Fort Lauderdale and Delray Nissan... You'll see what I mean.

 

2) Is the dealer growing?  There are dealerships everywhere. Look to see if the dealer is growing because they are growing for a reason. Exceptional customer service, great deals and a dedicated team is what grows a dealer.

3) Pick up the phone. An honest dealer is a transparent dealer. There's no reason for dealers to hide rebates or make you "come-in" to see figures on your vehicle or on theirs. Ask questions like: "What inventory do you have?" "How much are they?" "What can I get for my trade?" "What would payments be?" If a dealer cannot give you ballpark estimates without you being in, truth is they are probably not the most reputable dealer out there and they'll waste more of your time in person.

 

If a dealer won't give you ballpark estimates without being in, they're probably not the most reputable dealer out there.  

Making sure you found the right vehicle to fit your needs is important. Making sure you found the right dealership to service you and take care of you for the next 3-6 years, or however long you plan on owning your vehicle,  is just as important. Hopefully this helped you.

Chris Bennett